digital marketing

Competitor Analysis : Key points to analyse competitors for Digital Marketing

As web use continues to grow, more and more online channels are standing out to businesses as new opportunities for customer acquisition. They offer lots of promise and potential, but the market is flooded and it can be hard stand out from your competition. A simple competitive analysis goes a long way to demonstrating exactly where a particular brand can beat the competition, but many business owners simply don’t know where to start. With that in mind, we’ve decided to publish the online marketing competitive analysis checklist that we use when weighing up campaign strategy for clients – along with the tools we use to make these assessments: Key Components of an Online Marketing Competitive Analysis Choose three competitors, and assess each of the below marketing channels for the competit...

Digital marketing tips for beginners

Top 30 Important SEO Terms If you are a new blogger, improve your SEO vocabulary and knowledge with following important SEO terms. SERP SERP stands for Search Engine Results Page. SERP is the listing of results returned by a search engine in response to a keyword query. The results normally include a list of items with titles, a reference to the full version, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.  Backlink Backlinks are the relationship amongst pages on the Internet. Backlinks describe the links coming into a web page or document. Root domain backlinks describe links coming into your root domain (e.g. The thumb ru...

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